Establishing an identity system that takes on the question: Why Boston?

Craft
Duration
Client
Brand Identity
6 weeks,
Spring 2014

2024 Boston Olympics

This project served to propose an identity systems pitch for the 2024 Boston Olympic bid. The scope included drafting a logo and a brand manual to represent our city as a competitive contender as a host to the next American Olympics.

So, why Boston? Because Boston breeds success. This energy and ambition is encouraged on both a national and a global scale, and it’s the spirit we’re looking to share. A quarter of a million college students reside in Boston and Cambridge, making us America’s youngest major metropolis.  The anticipated future of tech, medical, and academic innovations is in the hands of the students and young professionals who command their path, and Boston is a major stepping stone in the lives of a quarter of a million uprising professionals each year.

Thanks for viewing!